Romanian PR Award a anunțat câștigătorii celei de-a 19-a ediții
MSL The Practice a fost desemnată „Agenția de PR a Anului” în cadrul celei de-a XIX-a ediții a competiției Romanian PR Award care și-a anunțat laureații la Gala virtuală, desfășurată aseară.
Cu ocazia decernării premiului, Oana Bulexa, Managing Director MSL The Practice, a declarat:
„Suntem agenția care a crezut, încă de la lansare, în urmă cu 15 ani, în puterea ideilor creative care își dovedesc relevanța și își găsesc ușor locul în conversație. Ne propunem mereu să facem campanii cu o semnătură aparte, pentru că asta ne face remarcați în fața clienților, ne ajută să atragem cele mai bune talente din piață și ne consolidează un leadership incontestabil când vine vorba despre proiecte de succes sau despre premii câștigate. Mulțumim juraților Romanian PR Award pentru titlul Agenția Anului 2021, o recompensă binemeritată pentru o echipă MSL The Practice foarte ambițioasă și niște clienți foarte curajoși.”
Premiul “PR In-house Team of the Year” a fost înmânat echipei de comunicare Samsung Electronics Romania.
Distincția specială „PR Innovator of the Year”, sprijinită de Telekom, a fost acordată P&G Romania (Pampers) & Graffiti PR, Leo Burnett, Mediacom pentru campania: Sleep tight, little fighter.
„Best Use of PR Measurement & Evaluation”, un premiu special acordat de Raiffeisen Bank, a fost înmânat The Romanian Association of International Drug Manufacturers (ARPIM) & Point Public Affairs pentru proiectul: Diabetes – the silent pandemic.
Cea de-a 19-a ediție a competiției s-a bucurat de susținerea unui juriu internațional de top, reunind competențe în comunicare din 10 țări.
Prezentăm mai jos finaliștii celei de-a XIX-a ediții Romanian PR Award.
Corporate Communication
Golden Award for Excellence
Provident Financial Romania & SmartPoint: The prerequisite of trust: transparency
Silver Award for Excellence
PENNY & MSL The Practice: PENNY la zi
SkyTower Bucharest & GMP PR: Sky’s The Inspiration
Brand PR – Existing products and services
Golden Award for Excellence
P&G Romania (Pampers) & Graffiti PR, Leo Burnett, Mediacom: Sleep tight, little fighter
Silver Award for Excellence
P&G Romania (Fairy) & Graffiti PR: Where there is a GOSPODINA, there also needs to be a GOSPODIN
Samsung Electronics Romania & MSL The Practice, Leo Burnett, Starcom, Centrade Cheil: Play ON with Samsung
Storia.ro (OLX Group) & MSL The Practice: Romanian hygge
Brand PR – New products and services
Golden Award for Excellence
KFC Romania & Golin, MRM Romania, UM Romania: bereal – the same KFC taste, a bit more online: KFC Delivery eCommerce website launch
Silver Award for Excellence
PENNY & MSL The Practice, Publicis Sports & Entertainment: SuporteRO
Xiaomi Romania & Confident Communications: Xiaomi Mi 11 – The Movie Magic
Crisis and Risk Management
Golden Award for Excellence
Curtea Veche Publishing: BOOK A VAX / “Sorry we lost a reader”
Silver Award for Excellence
ARTEXIM & OMA Vision: Save Beauty in Life!
Digital PR
Golden Award for Excellence
Kaufland România & McCann PR: Accessibility Hackathon
Silver Award for Excellence
KFC Romania & Golin, MRM Romania, UM Romania: Life is not perfect. But it can look so, in the vertical of your screen: KFC’s The CROPPERS web-series launch
P&G Romania (Fairy) & Graffiti PR: Where there is a GOSPODINA, there also needs to be a GOSPODIN
Roche Romania & Graffiti PR: OK to fear
Social Media
Golden Award for Excellence
Storia.ro (OLX Group) & MSL The Practice: Romanian hygge
Silver Award for Excellence
KFC Romania & Golin, MRM Romania, UM Romania: AltKFC
P&G Romania (Pampers) & Graffiti PR: Sleep tight, little fighter
Raiffeisen Bank & Zaga Brand: The Unseen Milestones of Via Transilvanica
Internal communication
Golden Award for Excellence
Brico Dépôt România: From Red&Blue to Bricoleagues. Building One Team in times of Pandemic & 180 Strategy Shift
Silver Award for Excellence
BCR & Graffiti PR: Smart Work Transformation
OMV Petrom & Graffiti PR: Time2Connect
Publicis Groupe Romania & MSL The Practice, Saatchi Saatchi, The Geeks: Lion’s Planet
Employer Branding
Golden Award for Excellence
Publicis Groupe Romania & MSL The Practice, Saatchi Saatchi, The Geeks: Lion’s Planet
Silver Award for Excellence
Kaufland România & McCann PR: Accessibility Hackathon
Lidl Romania & GMP PR: Lidl joy means more than you think
Corporate Social Responsibility
Golden Award for Excellence
Lidl & GOLIN, Sunday Morning: #ActionsForaBetterFuture
Silver Award for Excellence
Coca-Cola HBC Romania, Asociatia The Social Incubator & McCann PR: I work again
Dr. Max & Asociația Niciodată Singur – Prietenii Vârstnicilor & Ogilvy Romania – Close to People
Mondelez România & Asociația Sută la Sută Românesc & PRAIS Corporate Communications: Mindful snacking. Enjoy the moment!
Environmental communication
Golden Award for Excellence
Asociația Act for Tomorrow & Kaufland: Swap plastic for a free bus ride
Silver Award for Excellence
Recolamp Association & WefflerMark: Planet 21
Media Relations & Influencer Relations
Golden Award for Excellence
P&G Romania (Pampers) & Graffiti PR, Leo Burnett, Mediacom: Sleep tight, little fighter
Silver Award for Excellence
Electronic Arts & GOLIN: FIFA 20 – From Romania to the world
PENNY & MSL The Practice: PENNY la zi
Public Affairs, Advocacy, Lobby
Golden Award for Excellence
The Romanian Association of International Drug Manufacturers (ARPIM) & Point Public Affairs: Diabetes – the silent pandemic
Silver Award for Excellence
TransferGo & Echipa de PR: I Value for Romania
NGOs
Golden Award for Excellence
Fundația EIDOS & Conan PR: Don’t take them for granted
Silver Award for Excellence
Organizația Umanitară CONCORDIA & Minthical Communication Agency: #îmidaivoie
Salvați Copiii: Ambulance For Life
Teach for Romania & Graffiti PR: It doesn’t matter where you come from, it matters where you dream of going
Communication in the public sector
Golden Award for Excellence
Universitatea Politehnica Timișoara: UPT Centenary
Silver Award for Excellence
P&G Pantene & Graffiti PR: Prevention is Strength
Communication in financial sector
Golden Award for Excellence
Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro
Silver Award for Excellence
ING Bank & Jam Session: All-Year-Round Antifraud Program
Provident Financial Romania & SmartPoint: The prerequisite of trust: transparency
Communication in medical sector
Golden Award for Excellence
Roche Romania & Graffiti PR: OK to fear
Silver Award for Excellence
Janssen & MSL The Practice: Ai grijă!
Samas Association & Minio Studio: Each cub with its own milk
Tech PR & Communication of innovation
Golden Award for Excellence
Kaufland România & McCann PR: Accessibility Hackathon
Silver Award for Excellence
Vodafone Romania & Sunshine Digital: Smart Forest
Xiaomi Romania & Confident Communications: Xiaomi Mi 11 – The Movie Magic
Culture, Art
Golden Award for Excellence
BRD Groupe Société Générale & Fundația 9 & GOLIN: Reviving Balanța (RO-FR, 1992)
Silver Award for Excellence
ARTEXIM & OMA Vision: History Made with Love!
Asociația Culturală Grivița 53: We sell bricks, we build a theater
Fashion & Lifestyle
Golden Award for Excellence
Storia.ro (OLX Group) & MSL The Practice: Romanian hygge
Silver Award for Excellence
L’Oreal Romania & Minio Studio: #Skinchat By Cerave
TEX – Carrefour Romania & Graffiti PR: TEX, the supporter of Romanian Designers
Sport & Entertainment
Golden Award for Excellence
PENNY & MSL The Practice, Publicis Sports & Entertainment: SuporteRO
Silver Award for Excellence
Samsung Electronics Romania & MSL The Practice, Leo Burnett, Starcom, Centrade Cheil: Play ON with Samsung
Budget-, Creativity+
Golden Award for Excellence
Teach for Romania & Graffiti PR: It doesn’t matter where you come from, it matters where you dream of going
Silver Award for Excellence
Fragile Society, Storyscapes & SmartPoint: Fragile – the power of being vulnerable
Samas Association & Minio Studio: Each cub with its own milk
WWF & KUBIS: WWF Deforestation Marathon
Events
Golden Award for Excellence
PENNY & MSL The Practice: PENNY la zi
Silver Award for Excellence
Coca-Cola HBC & Exploratist: Adapt2Win
Sun Plaza Shopping Center & pastel: The Winter Holidays Start With Jerusalema 2020
PR In-House Team of the Year
Samsung Electronics Romania
Small Consultancy of the Year
Crafters
PR Innovator of the Year
P&G Romania (Pampers) & Graffiti PR, Leo Burnett, Mediacom: Sleep tight, little fighter
Best Use of PR Measurement & Evaluation
The Romanian Association of International Drug Manufacturers (ARPIM) & Point Public Affairs: Diabetes – the silent pandemic
PR Agency of the Year
MSL The Practice
Diplome de excelență
Website, Intranet, Blog, Facebook, Instagram
Kaufland & McCann PR: Accessibility Hackathon
Fragile Society, Storyscapes & SmartPoint: Fragile – the power of being vulnerable
Internal newsletter
Brico Dépôt România: From Red&Blue to Bricoleagues. Building One Team in times of Pandemic & 180 Strategy Shift
Blue Point & Crafters: Connected by Blue Point
Annual & Sustainability Report
PENNY & MSL The Practice: The Future is Made Today – Sustainability Report 2020
OMV Petrom: 2020 Sustainability Report
Press kit
Lidl & GOLIN: Electric Week Media Kit
External publications
Samsung Electronics Romania & MSL The Practice: Samsung Innovation Report
Sponsorship
PENNY & MSL The Practice, Publicis Sports & Entertainment: SuporteRO
Video productions
Storia.ro (OLX Group) & MSL The Practice: Romanian hygge
Procter & Gamble (Fairy) & Graffiti PR: Where there is a GOSPODINA, there also needs to be a GOSPODIN
Podcast
Raiffeisen Bank & Rogalski Damaschin PR: Money Bistro
Romanian PR Award este susținut de Telekom Romania, partener principal, de partenerii – Raiffeisen Bank, Ursus Breweries, Coca Cola HBC, MedLife, Banca Transilvania, Penny și KFC și de partenerii media – Revista Cariere, PR Romania, IAA, IQADS, Adhugger, CSR Romania și Zelist.
Despre Romanian PR Award
Aflată la cea de-a 19-a ediție, Romanian PR Award este cea mai importantă competiție națională de recunoaștere a excelenței în domeniul Relațiilor Publice. Un proiect ‚încăpățânat’ și de cursă lungă care a reușit să adune sub aceeași umbrelă parteneri prestigioși, nume marcante ale breslei, concurenți valoroși și zeci de tineri aspiranți la o carieră în PR. Importanța competiției a crescut odată cu dezvoltarea industriei locale de PR, iar relevanța ei se masoară în multitudinea de concurenți aflați an de an la start, în performanțele finaliștilor și în profesionalismul celor care îi arbitrează.
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